Three reads, sourced and footnoted.
Long-form reference material on the UK video market, the economics of two-letter domains, and what the .TV extension actually signals in 2026. Written for principals; citations included.
No. 01 · The Audience · ~12 min
The fragmented hour
A reading of where the UK viewing day actually goes — across PSBs, BVoD, SVoD, FAST, and short-form — and what fragmentation means for any service trying to be remembered.
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No. 02 · The Category · ~11 min
The two-billion-pound shop window
UK television exports past £2 billion for the first time — where the revenue comes from, why library titles drove the rebound, and what "British content" has come to signal.
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No. 03 · The Address · ~9 min
Three characters, ten thousand spoken impressions
A working ledger of broadcast economics. Why a short address compounds across radio, lower-thirds, stadium screens, and out-of-home — and why a longer URL underperforms on recall.
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