Three reads, sourced and footnoted.
Long-form reference material on the UK video market, the economics of two-letter domains, and what the.TV extension actually signals in 2026. Written for principals; citations included.
No. 06 · The Inheritance · ~12 min
A short history of British computing and why it still matters
From Bletchley to the BBC Micro to ARM and the World Wide Web, the seven-decade structural story behind why a mid-sized European country with no semiconductor industry came to design the chip in every smartphone, anchored to ARM's record May 2026 results.
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No. 05 · The Audience, Online · ~12 min
Where British consumers actually spend their time online: a 2026 reading
A reading of Ofcom's April 2026 Adults' Media Use and Attitudes release. Four-and-a-half hours a day online, half of it on services owned by two companies, 54% using AI tools, and a country growing measurably more circumspect about being online.
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No. 04 · The Economy · ~11 min
How British companies built the world’s third-largest internet economy
A 2026 reading of UK digital-sector growth. Digital economy ~$1.2 trillion (Europe's largest), 28% of UK retail online, 80% of UK advertising digital, AI subsector $230 billion. What makes the British internet economy structurally different from its peers.
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No. 03 · The Address · ~9 min
Three characters, ten thousand spoken impressions
A working ledger of broadcast economics. Why a short address compounds across radio, lower-thirds, stadium screens, and out-of-home, and why a longer URL underperforms on recall.
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No. 01 · The Audience · ~12 min
The fragmented hour
A reading of where the UK viewing day actually goes (across PSBs, BVoD, SVoD, FAST, and short-form) and what fragmentation means for any service trying to be remembered.
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No. 02 · The Category · ~11 min
The two-billion-pound shop window
UK television exports past £2 billion for the first time, where the revenue comes from, why library titles drove the rebound, and what "British content" has come to signal.
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