Three reads, sourced and footnoted.
Long-form reference material on the UK video market, the economics of two-letter domains, and what the.TV extension actually signals in 2026. Written for principals; citations included.
No. 09 · The Discovery Layer · ~12 min
The end of the channel: how algorithms replaced the TV guide
The channel guide as an object still exists in 2026. Its function has quietly retired. What has taken its place is a two-stage recommendation process, presented through interfaces the household did not design. A reading of what the shift means for anyone trying to be seen on British television.
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No. 08 · The Ratings · ~10 min
What Britain is watching this summer: reading the 2026 ratings
A short reading of the shape of British television across July and early August 2026. The World Cup at 24 million, an unexpected comedy hit at four million consolidated, and the durable summer ecology of the two-to-four-million-viewer band. Sourced throughout to Barb.
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No. 07 · The Living Room · ~11 min
How Britain watches television now: a 2026 field guide
The clearest recent picture of what actually happens when a British household turns on the television. Netflix and the BBC tied for first choice, Freely past a million weekly users, YouTube on the TV set doubled in four years. Sourced to Ofcom Media Nations 2026.
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No. 06 · The Inheritance · ~12 min
A short history of British computing and why it still matters
From Bletchley to the BBC Micro to ARM and the World Wide Web, the seven-decade structural story behind why a mid-sized European country with no semiconductor industry came to design the chip in every smartphone, anchored to ARM's record May 2026 results.
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No. 05 · The Audience, Online · ~12 min
Where British consumers actually spend their time online: a 2026 reading
A reading of Ofcom's April 2026 Adults' Media Use and Attitudes release. Four-and-a-half hours a day online, half of it on services owned by two companies, 54% using AI tools, and a country growing measurably more circumspect about being online.
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No. 04 · The Economy · ~11 min
How British companies built the world’s third-largest internet economy
A 2026 reading of UK digital-sector growth. Digital economy ~$1.2 trillion (Europe's largest), 28% of UK retail online, 80% of UK advertising digital, AI subsector $230 billion. What makes the British internet economy structurally different from its peers.
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No. 03 · The Address · ~9 min
Three characters, ten thousand spoken impressions
A working ledger of broadcast economics. Why a short address compounds across radio, lower-thirds, stadium screens, and out-of-home, and why a longer URL underperforms on recall.
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No. 01 · The Audience · ~12 min
The fragmented hour
A reading of where the UK viewing day actually goes (across PSBs, BVoD, SVoD, FAST, and short-form) and what fragmentation means for any service trying to be remembered.
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No. 02 · The Category · ~11 min
The two-billion-pound shop window
UK television exports past £2 billion for the first time, where the revenue comes from, why library titles drove the rebound, and what "British content" has come to signal.
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